ANDRIA CHINANDER

This project was created to promote a new quick bread product to the marketplace. The idea behind the project was to create not only a new look to the packaging, but also a simplified process to the baking. The package was designed to include liquid measures built in to minimize tools needed to make the mix at home. The product itself was also designed to allow the average everyday baker, to be able to follow recipes given, but also create their own with just a few simple steps. I wanted the consumer to be able to simplify the process, but not the possibilities.